Disruption of the Traditional Consumer Decision Journey

The traditional approach to consumer buying decisions rests on a liner model where in consumer starts with a brand, then reduce those choices through more knowledge about each brand superimposed by the weighing of various options and means and finally make their purchase decision after evaluating those brands. The marketing efforts of the brands aimed at influencing each of the process or funnel stages through various advertisement messages and with each step bring the audience to weigh the brand more favorably than the other on various criteria.