Optimizing Shopping Campaigns with Google Showcase Ads

In the first week of July Google rolled out Showcase Ads – which are a variant of the Google product ads.  The main difference between a Products ad and Showcase ad is that while the former caters to a specific product, Showcase Ads cater to group of related products.

In product ads specific information about the product like Title, Price, Description and offer is made available which are pulled from the Google merchant center. In showcase ads, brands can introduce themselves with a specific selection of predetermined products.