In the first week of July Google rolled out Showcase Ads – which are a variant of the Google product ads. The main difference between a Products ad and Showcase ad is that while the former caters to a specific product, Showcase Ads cater to group of related products.
In product ads specific information about the product like Title, Price, Description and offer is made available which are pulled from the Google merchant center. In showcase ads, brands can introduce themselves with a specific selection of predetermined products.
The traditional approach to consumer buying decisions rests on a liner model where in consumer starts with a brand, then reduce those choices through more knowledge about each brand superimposed by the weighing of various options and means and finally make their purchase decision after evaluating those brands. The marketing efforts of the brands aimed at influencing each of the process or funnel stages through various advertisement messages and with each step bring the audience to weigh the brand more favorably than the other on various criteria.
While developing an app, most of the business think that Google play store and IoS store are the only place where they can host and market their app. While the potential of the listing at Google Play store and iTunes is significant as they are the places which are native to the app, there are other alternatives that you must explore. Some of the alternative stores are quite big and help you to reach wider audience.
Local SEO is misunderstood many times and treated as a separate domain from regular SEO which is in-fact not correct. As search engines are evolving, their ability to know the intent of the search terms are also improving and they are now pretty accurate on turning out contextual search results with the objective of satisfying the purpose for which search is made.
If you are into any business, big or small then focusing on how users are discovering you on mobile devices is important. Now mobile search caters to more than 50% of the overall searches being conducted in search engines and with growing reach of smartphone this number can further grow only.
Not that the desktop searches are less important. But you have to give a prominence to how your website is optimized for mobile users and also ensure that you occupy the right sport in mobile search ranking
Here is why Mobile first strategy should be your priority
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