Businesses and enterprises today are facing huge challenges. Brick and mortars entities are increasingly replaced by online counterparts. More and more people are ready to access your products and services online, whether it be the traditional desktop or mobile, smart phones and tablets. Trends are changing fast and for businesses to retain their customer base, a lot of new digitally oriented efforts needs to be made. But at the same time getting new customers cutting accross geographical locations is getting much easier if your business is able to acclimatise to new online realities.