Local SEO is misunderstood many times and treated as a separate domain from regular SEO which is in-fact not correct. As search engines are evolving, their ability to know the intent of the search terms are also improving and they are now pretty accurate on turning out contextual search results with the objective of satisfying the purpose for which search is made.
If you are into any business, big or small then focusing on how users are discovering you on mobile devices is important. Now mobile search caters to more than 50% of the overall searches being conducted in search engines and with growing reach of smartphone this number can further grow only.
Not that the desktop searches are less important. But you have to give a prominence to how your website is optimized for mobile users and also ensure that you occupy the right sport in mobile search ranking
Here is why Mobile first strategy should be your priority
You are a start-up and getting visitors to your site is obviously the first goals you have been working towards. Many start-ups owners are overwhelmed with data, actionable and they are really confused about how to actually execute the ideas they are having with limited resources, bot manpower and investment. You might be doing some great digital marketing things already including Search engine optimization, PPC, Social Media Marketing, Affiliates and email marketing.
InstaDigit is founded by set of people who are passionate about Digital marketing. We love all aspects of Digital footprint whether it be organic search, optimising your paid campaigns, unravelling your social media engagement journey, a ROI oriented affiliate marketing program or Mobile & Content marketing. We are a leading performance based Digital marketing agency which people love to trust as they onboard ed the growth journey with us.