Disruption of the Traditional Consumer Decision Journey

The traditional approach to consumer buying decisions rests on a liner model where in consumer starts with a brand, then reduce those choices through more knowledge about each brand superimposed by the weighing of various options and means and finally make their purchase decision after evaluating those brands. The marketing efforts of the brands aimed at influencing each of the process or funnel stages through various advertisement messages and with each step bring the audience to weigh the brand more favorably than the other on various criteria.

10 Alternatives to Google Play Store and iTunes store

While developing an app, most of the business think that Google play store and IoS store are the only place where they can host and market their app. While the potential of the listing at Google  Play store and iTunes is significant as they are the places which are native to the app, there are other alternatives that you must explore. Some of the alternative stores are quite big and help you to reach wider audience. Most of the alternative app stores are very specific about promotion of apps in different ways.

Mobile SEO: Best Practices Guide

If you are into any business, big or small then focusing on how users are discovering you on mobile devices is important. Now mobile search caters to more than 50% of the overall searches being conducted in search engines and with growing reach of smartphone this number can further grow only.

Not that the desktop searches are less important. But you have to give a prominence to how your website is optimized for mobile users and also ensure that you occupy the right sport in mobile search ranking

Here is why Mobile first strategy should be your priority

A Startup Handbook of 21 Internet marketing Essentials

Businesses and enterprises today are facing huge challenges.

21 Free Tools to Put Your Start-up on Growth Hack Mode

You are a start-up and getting visitors to your site is obviously the first goals you have been working towards. Many start-ups owners are overwhelmed with data, actionable and they are really confused about how to actually execute the ideas they are having with limited resources, bot manpower and investment. You might be doing some great digital marketing things already including Search engine optimization, PPC, Social Media Marketing, Affiliates and email marketing.

The Digital Marketing Checklist for Small Business in 2017

Accelarated Mobile Pages - Expained

Google Last week updated their Algoritm t

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