Optimizing Shopping Campaigns with Google Showcase Ads

In the first week of July Google rolled out Showcase Ads – which are a variant of the Google product ads.  The main difference between a Products ad and Showcase ad is that while the former caters to a specific product, Showcase Ads cater to group of related products.

In product ads specific information about the product like Title, Price, Description and offer is made available which are pulled from the Google merchant center. In showcase ads, brands can introduce themselves with a specific selection of predetermined products.

SEO Services Explained - Factors to Look When going for SEO Agency

Disruption of the Traditional Consumer Decision Journey

The traditional approach to consumer buying decisions rests on a liner model where in consumer starts with a brand, then reduce those choices through more knowledge about each brand superimposed by the weighing of various options and means and finally make their purchase decision after evaluating those brands. The marketing efforts of the brands aimed at influencing each of the process or funnel stages through various advertisement messages and with each step bring the audience to weigh the brand more favorably than the other on various criteria.

10 Alternatives to Google Play Store and iTunes store

While developing an app, most of the business think that Google play store and IoS store are the only place where they can host and market their app. While the potential of the listing at Google  Play store and iTunes is significant as they are the places which are native to the app, there are other alternatives that you must explore. Some of the alternative stores are quite big and help you to reach wider audience.

Local SEO: How to rank Your Business For Local Search

Local SEO is misunderstood many times and treated as a separate domain from regular SEO which is in-fact not correct. As search engines are evolving, their ability to know the intent of the search terms are also improving and they are now pretty accurate on turning out contextual search results with the objective of satisfying the purpose for which search is made.

Pages

GET IN TOUCH

Digital Marketing Solutions

SEO

Pay Per Click

Social Media Marketing

Mobile Marketing

Content Marketing

Web Solutions

Application Development

Web Development

Web Design

Software Development

 

+91 8147 901 887

 

facebook.com/insta-digit

 

twitter.com/instadigit

 

google.com/+instadigit

About InstaDigit

InstaDigit is founded by set of people who are passionate about Digital marketing. We love all aspects of Digital footprint whether it be organic search, optimising your paid campaigns, unravelling your social media engagement journey, a ROI oriented affiliate marketing program or Mobile & Content marketing. We are a leading performance based Digital marketing agency which people love to trust as they onboard ed the growth journey with us.

Read More

Copyright © 2013-17  InstaDigit

All Rights Reserved.

 

CONTACT ADRESS

Bangalore Office
A -799, First Floor
3Rd Cross, 1ST Main
Domlur
Bangalore - 560071


Delhi Office
455, D Block, Munrika
Near Canara Bank,
New Delhi -110039